plan pro and marketing plan pro professional planning software

Allows students to quickly and easily create customized marketing plans and view a variety of sample plans.Includes user-friendly Marketing Plan Pro 6.0 software–This award winning software is bundled with new copies of this text.Helps students visualize what kind of information must be included in a completed marketing plan.Sample marketing plan – Shows the content and format of typical plans.Shows how a wide variety of companies and industries are applying marketing planning in current, real-life situations.Application-oriented with in-depth examples -Guides the reader step-by-step through the process of creating a marketing plan.

Q: Are your students required to create a marketing plan? Would it help if they had a strategic oriented handbook that explains what a marketing plan is, provides real-world examples, and includes planning software?Ī: The marketing plan guide that’s practical, applied, and includes Marketing PlanPro software. Note: Marketing PlanPro software is not available standalone from Prentice Hall publishing. Contact your local sales rep for value-pack options and ISBNs. This handbook is available at a deep discount, but only when ordered shrink-wrapped with another Prentice Hall text. It’s the only guide that includes Palo Alto's award winning Marketing PlanPro 6.0 software, which includes various sample marketing plans and helps students develop their own. Applying marketing concepts learned in the classroom, The Marketing Plan Handbook, 2e, guides students through the development of a realistic, customized marketing plan. The marketing plan guide that’s practical, applied, and includes Marketing PlanPro software by Palo Alto. Use standalone or as a supplement to a core text. įor any course in which developing a marketing plan is required, such as Principles of Marketing, Marketing Management, or Marketing Strategy. Marketing Plan Handbook and Marketing Plan Pro: International Edition, 2nd Edition. Management and Organisational Behaviour.Training and support for digital products.

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Plan pro and marketing plan pro professional planning software